Jeep 4x4 Day

I was part of a creative team that developed an annual branded holiday, Jeep 4x4 Day, starting April 4, 2015. We created a comprehensive social media campaign that encouraged Jeep fans to interact with the broader Jeep community and celebrate their vehicles’ off-roading capability.

Agency: Society/Reprise • ECD: Michael O'Brien • ACD: Jason Walker • Senior CW: Lisa Jacokes • AD: Kristen Cleghorn