Challenge: The client requested a landing page which could act as a teaser for their new services which were being revealed at the 2014 Consumer Electronics Show.
Result: Designed an adaptive layout which would give information to interested CES visitors and journalists.
Challenge: The NCAA wanted a way to encourage division III student athletes to make healthy choices while discouraging the abuse of alcohol and banned substances.
Result: Designed an adaptive layout for a survey which would ask division III student athletes about their current eating and drinking habits, in hopes that the survey results would steer them towards better alternatives.
Challenge: The client wanted a mobile app that would act as an instruction manual for OnStar services and make subscribers aware of features they may not have known existed.
Result: Designed an app that would work across multiple devices (iOS, android), featuring animated video demonstrations and guided voiceovers that instructed the subscriber in how to use OnStar.
A personal project where I experimented with creating a logo that could represent Detroit’s personality. It also gave me a chance to merge a quick sketchbook illustration with some other design elements.
Challenge: The Michigan Opera Theatre needed logos for their annual fundraising event, which refreshes it’s theme every year and needs to be represented through new marketing material.
Result: I lead a team of designers which created a variety of logos and supporting mood boards to represent the event’s new “travel” theme. These are a few of the logos I personally came up with.
Challenge: Rethink OnStar.com and create a design that could accomodate new branding guildelines and allow for new services and features.
Result: Went through the process of mocking up many adaptive layouts that would tell the brand’s story, while creating a narrative that the user could follow as they scrolled down the page.
Challenge: Was given less than twenty-four hours to create an infographic for a major bank client that would highlight the key messages that came out of the 2014 World Economic Forum.
Result: In an afternoon I worked with other designers to create a finished infographic which could be posted on social media sites within hours of the 2014 World Economic Forum coming to a close.
Challenge: As part of Buick’s In The Moment social media initiative, we had to quickly create assets that could be posted on facebook and twitter, in this case creating an asset that would go live at midnight on New Year’s Eve. Timeliness and rapid approval were key.
Result: I took photos of objects found around the office and in delivered a polished banner asset in just a couple of hours.
Challenge: Redesign the OnStar.com home page to coincide with other marketing efforts that were in the works, while working within the specifications of the live site as it stood.
Result: Successfully redesigned the page, mixing in the new photo assets and adding a modal where users could view new 60-second spots.
Challenge: Encourage new and current OnStar subscribers to sample the company’s hands-free calling service.
Result: Designed email communications that announced a cash giveaway, as well as a responsive landing page where subscribers could enter a sweepstakes to win a cash prize and hands-free calling minutes.
Challenge: OnStar needed to retool their communications - both on web and print - to their subscribers.
Result: Designed multiple parts of the OnStar Welcome Experience, ranging from the vehicle purchase at the dealership where the customer would see a hanging mirror tag, to various email and mailed communications, and a site dashboard where the customer could personalize how they receive communications from OnStar.
Challenge: Chevrolet needed a site that would serve as a hub for Chevrolet Volt owners.
Result: Was the lead designer on myvolt.com which allowed Volt owners to crontrol various features such as charging the vehicle, locking and unlocking doors, and supplying the user with a history of diagnostics for their vehicle.