Interpublic.com Redesign
Website launch
My Role: Creative Director & Photographer
The Interpublic Group wanted to make their website more accessible and in line with other mobile-first websites. Our teams coordinated across several time zones to modernize the site while tying into their existing CMS.
Working with a talented illustrator in the Netherlands, I developed a set of assets that represented the openness of IPG's network, thinking ahead to likely scenarios where the client would need accompanying artwork for financial news, case studies, and more.
I also coordinated a shoot of three dozen board members, condensing a capture of their headshots in just four total shoot days. Aligning with their busy schedules and making the most of the available space within the Interpublic offices, my team managed to capture all needed assets without asking anyone to leave their usual workspace.