GM.com Redesign
Redesign & Rebrand
My Role: Lead Designer
In early 2021, General Motors used the launch of their Everybody In campaign to debut an all-new brand identity. Reflecting their updated brand required significant revision of their main web presence, gm.com, in order to effectively communicate their shift in internal culture and a new direction for company the going forward.
I served as the lead designer on the team working to make gm.com more mobile friendly. The site needed to be a platform that could support larger branding initiatives, and be updated quickly to provide new information for investors and consumers.
