Alfa Romeo • Monterey Car Week 2016

Building upon our relationship with two social media influencers acting as ambassadors for Alfa Romeo, I managed and produced this video showcasing Alfa Romeo's presence at Monterey Car Week. We showed our two influencers receiving a curated experience around the Monterey, CA area, from sailing to wine tasting, while still centering focus on the Alfa Romeo 4C.

Agency: Society/Reprise • ECD: Michael O'Brien • ACD: Jason Walker • Senior CW: Mary Flynn • AD: Stephanie Luscombe • Producer: Mike Menlo • Production: The Cavalry