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Alfa Romeo • Monterey Car Week 2016

Social Media Video

My Role: Art / Creative Director

Building upon our relationship with two social media influencers acting as ambassadors for Alfa Romeo, I managed and produced this video showcasing Alfa Romeo's presence at Monterey Car Week. We showed our two influencers receiving a curated experience around the Monterey, CA area, from sailing to wine tasting, while still centering focus on the Alfa Romeo 4C.

 

Agency: Society/Reprise

ECD: Michael O'Brien

ACD: Jason Walker

Senior CW: Mary Flynn

AD: Stephanie Luscombe

Producer: Mike Menlo

Production: The Cavalry